As you probably already know, content is king – especially when it comes to promoting small businesses online. However, you still need to use the right kind of content if you are to keep on attracting new business.
And now, more than ever…
VIDEOS are proving more useful and highly effective way for small businesses looking to get their fair share of the marketplace.
This is mostly because a lot of people on the internet respond better to visual content – especially moving pictures and captivating stories – than they do to other types of content.
Further, video is one of the few types of content that your prospects can consume on a daily basis while commuting, walking, relaxing or working. So…if you are a small business owner looking to get more traffic, leads and make more sales… you would do well to add (or increase) using video as this type of visual content to attract more customers.
If you are not sure about how to go about doing this, use the following 5 best ways:
#1 – Product Awareness
One of the best ways to earn the trust and respect of your prospect revolves around putting yourself in their shoes. In this case, you need to inform them about what you are selling.
To make this happen, create videos that provide interested customers with more information about your product, how it works, and why it is the best solution to their problem.
In the video, include key main functions of the product before going over everything. By the end of the video, you shouldn’t have left any stone unturned. If possible, demonstrate your product in action if only to pique the interest of your viewers.
#2 – How To/Training
Alternatively, you can create videos showing your audience how to perform certain tasks using your products. For instance, if your company sells a particular brand of olive oil, think about a how-to video showing any interested parties how to create the perfect stir-fry using your olive oil as one of the ingredients.
After that, you can post the new video on your website and on YouTube, before including the right instructions on how they can get hold of the product you are promoting. With time, the video will start attracting interest. So be sure to include a link back to your site or product offer for your potential customer to take action.
#3 – New Products
For most people, the internet provides tons of videos where they can update their information whenever they are in need of something new. Whether they are looking for antique furniture or for a new laptop, the available videos are providing useful information in many ways.
To take advantage of this growing trend, you should always create videos for every new product you release on the market. By doing this, all interested customers will be able to view your videos, find out more about what you have to offer, and eventually decide if it is the right fit for their needs. Slip in a link where they can subscribe for more upcoming new products.
The short promotional videos you create will inform your audience about the attractive features that your new products has in store for them. It should also stress the need for them to buy the new product so that they can enjoy the benefits you have added to it. Encourage the purchase by offering a coupon code you can add inside your video!
#4 – Testimonials
As a small business, the only way you are ever going to stand out in a competitive marketplace is by getting other people to talk about you, your products, and why they would always come back to the same company whenever they are in need of what you sell.
To this end, you might want to record videos of customer testimonials and upload them on your website. If possible, ask them to create the videos on their own before sending them over to you.
Where possible, get them to dive deeper into your brand, and how it helped them solve a particular problem. They can also talk about the specific results they achieved because of you.
And when you only receive written testimonials, create videos that feature some of these testimonials that will add value towards your products or services.
When you do it right, you should be able to attract new business from these video testimonials.
Last but not least, probably one of the BEST WAYS videos will help you promote your small business is in advertising your business. Today, the best way to get the word out to a large audience is by paying for video ads online. If possible, you should try to make these video ads go viral by uploading them to Vine, Instagram, Facebook, YouTube, and Snapchat.
Over and above everything else, all the best ways to promote your small business that were mentioned above will work out well if you only release professional, high quality videos promoting your small business, its brand, and the products you sell. If it comes to it, pay slightly more to get the best videos you can – because no one is going to watch a poor video or bother buying from the company that it represents. Think quality and also quantity…posting new videos on a consistent basis will build your organic reach to your target audience.
Custom Video Ads & Logos are helping small business owners stand out as we create unique, 1-of-a-kind professional, HD videos that effectively market your new products, websites, offers or promotions. START HERE or contact Lynn Brown for personal consultation.