How to Use Social Video Marketing to Reach Your Audience

Today, social video marketing is one of the most effective ways to promote yourself, irrespective of the business or industry you are in. Now more than ever before, you must find ways to attract the right audiences, hold their attention, and encourage them to take the right kind of action.

With the growth in social media marketing, the time is perfect for you to take advantage of this growth to reach more people with your messaging, products, and services. With the right kind of social video marketing campaign, all of this is possible.

Learn more about how to capitalize on social video marketing:

Best Social Video Marketing Tactics

Apart from the information we’ve provided above, you can be sure that social media videos are as important as pictures and photos were back in 2012 to 2013, particularly with regards to attracting and increasing social media engagement.

However, what you might not know is today, the right strategy is to adopt ways to help you reach target audiences with social media platforms.

Below let’s go over different strategies you might consider adding to your social media marketing plan for promoting your business, products or services:


1. YouTube

At the moment, YouTube is the number 1 video platform and with good reason. Founded to help people create, watch, share, and discover videos online, this social media platform now reaches more adults in the 18 to 34 age groups faster than other cable networks.

As such, you can be sure that the audience on YouTube is large, and consists of a wide variety of strongly interconnected communities. There are so many different types and genres of YouTube channels that you should have an easy time attracting the right audiences.

However, you need to put in a bit of work getting leads and building subscribers. To use this platform effectively, you must ensure that your social video marketing is tailored to meet the needs and requirements of your specific target audience.

As a content creator, you should do more than simply create viral videos. Instead, you ought to focus on creating highly engaging content that your current followers will like, share and get others to see.


2. Facebook

Second on the list of the best platforms for social video marketing is Facebook. Today, the News Feeds on this platform are filled with a variety of challenges. Many people have also been uploading video files to Facebook.

Recently, the platform also announced that there has been an increase in the use of videos on Facebook – with billions of views being recorded on the videos on a daily basis.

Facebook has also been working hard to ensure that video works for all of its users. They have even gone a step further and introduced a wide slew of attractive video features.

Among these features are the view counts, Autoplay (for videos from brand pages), as well as automatic viewing, adding video to your business pages in the header area and also in others areas of the pages.  If your target audience is already on Facebook and uses the platform heavily and/or engages with your brand, you should consider adding attractive and engaging videos to your timeline on a consistent basis.

By so doing, you will be able to grow your online community, reinforce it, and create more connections with everyone you encounter on Facebook (and others who are likewise inclined).

You can even include CTAs (calls to action) at the end of each Facebook video. Being sure to add a CTA will result in your viewers to engage, driving them to the dedicated landing pages where you want to capture your audience.


3. Instagram

Last but not least on our 3rd best tool for social video marketing is Instagram. Initially, you could only shoot, produce, and broadcast 15 second videos. Today, you can even use the Live video feature, or the Story feature to showcase your products, brand message, polls, or just about anything else to help you reach your audience on the platform.

You can even apply uniquely attractive and branded filters to the videos you post on Instagram so that they are “Insta-worthy” or in the “Insta-style”. Whatever you do, remember that many companies and people use this platform a variety of purposes.

Check out other competition on how they are using their Instagram accounts if you are new to this platform.  Keep in mind, you will only be able to add 1 link in your IG profile as links are not clickable in any posts.  That link in your profile is key to driving your viewers and potential customers to your site, landing pages with specials or to your blog.

Since Instagram is owned by Facebook, when you are placing Facebook video ads you can also include the ads to appear on your Instagram account as well.  Really powerful social video marketing at its best!

So, there you have it – how to use social video marketing to reach your audience on different platforms. Although each of these platforms is unique in what it has to offer, you should use all of them simultaneously and on a consistent basis to yield the best results.


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