As a marketer, business owner or entrepreneur you understand how important video marketing is in promoting your business, brand and products.
So the ultimate question you should ask yourself is,
“how can I come up with the best video marketing strategy to maximize the viewership (and the turnover) for my business?”
Today, video marketing has become an essential part of any brand’s overall marketing strategy. This means this type of marketing might make it a bit difficult for you – especially if you’ve never done it before.
Before you freak out, however, here are some key tips that will help you get going:
1. Focus On A Plan
The first step is planning what your video will focus on. Without a plan, it will be hard for you to know what you should be including in your videos to get the best results possible. Start by researching, and use the lessons you learned to create a sound plan for your video marketing.
While making plans, you should do the following:
– Focus on what you would want the video to achieve
– Outline the types and topics the video will accomplish
For instance, you can split the video plan into sections. A plan for your website might include videos for Support, FAQ’s, and How To sections. The videos you post, either for your website, blog or social media, will help your customers to get the right information they are searching for. In the process, it might reduce work for your customer service while simultaneously increasing your returns on investment.
2. Strong Call to Action
Start with the ‘end’ in mind. From the marketing and sales point of view, having a strong call to action (or CTA) are some of the most valuable features you can add to your videos.
Therefore, even before you hit the RECORD button, you might want to first start with the end in mind. This means that you should know what you would like the video to accomplish and the actions your viewers ought to take when they get to the end of the video.
Some call to action options you might want to try out include:
– Book Now
– Shop Now
– Learn More
– Subscribe to our channel
– Follow or Like our Page
– Share with your friends
– Comment on the video
– Check out other content
– Watch More
3. Keep It Short and Interesting
Most people who view videos online do not have a lot of time to spare. In fact, they will almost always start looking for new videos immediately if they get the feeling that what they are watching is not interesting or doesn’t grab their attention.
In this sense, your video marketing strategy should focus on shorter, precise, and interesting content. Ultimately, you will realize that the less you say the more likely it is that people will remember.
Using short videos means that your customers will feel that they have enough time to view your content. On the other hand, making the videos interesting is likely to captivate them to want to find out more – and will have a greater chance that they will follow your call to action.
TIP: If possible, use trivia questions to spark their curiosity and attention. Overall, you should ensure that the video provides enough value. And with video, you could be inspiring, funny, and informative all at the same time.
4. Get to the Point Fast
People are so trigger happy that they will leave whenever they do not feel inspired.
Research now shows that most people will click away from videos within the first 7 to10 seconds. So get to the point fast!
To this end, you should focus on the introduction of all your videos and captivate their interest and attention within the first 7 seconds. This means that the first part of your video should be unique, informative, entertaining, and inspiring – if only to keep them watching. This is the only way you can hook your viewers and lead them to watch to the very end.
5. Share Videos Consistently
The last step in your video marketing strategy is to ensure that you share videos on a regular basis. Of course, it takes hard work building a regular and dedicated audience from your online videos. Post on a regular schedule to your social media, blog, website and video platforms like Vimeo, YouTube, Bitchute…are all great ways to get SEO results. This will boost your business prospects and profits in fairly a short time.
When you use video marketing correctly, it can be impressively effective. However, you won’t be able to make it work without first putting in some time and effort as well as a bit of consideration before you get started. The tips above should help you out, and get you the results you are looking for from your video marketing campaign.