Imagine creating incredible marketing content – whether it is a podcast or a blog post. The content is useful, unique, and informative. You also know that your audience, customers or even potential customers are absolutely going to love it.
This great content shouldn’t just lay around on your website or blog, hoping that people will find it. As a small business owner you are letting your marketing efforts fall through the cracks. Today’s marketing is most effective when you incorporate video marketing.
Why? because Video marketing is essential if you wish to reach your goals of online success.
Sure you could put a sign in your business window or a sandwich board on the sidewalk, but the most effective way to market ANY small business today, is with video!
Read on to learn how you will captivate audiences and get them to help you achieve your goals with the right strategy:
About Video Marketing
The first thing you should know about video content is that you are going to need a powerful video marketing strategy to make it work for you. Of course, you probably already know that you should be using video to market your business, brand, products, and/or services.
But what exactly is video marketing? Essentially, it involves using video content while marketing yourself. This means that you need effective marketing techniques to help you improve the results that your video content bring for you. When you incorporate video in your marketing, you will also get the opportunity to plan how you are going to market every video content you have.
Importance of Video Marketing
There are several reasons why video content is essential to your marketing strategy. Consider the following:
a) Effectiveness and Great ROI
Video marketing is one of the most effective strategies you can adopt – especially because it comes with amazing returns on investment. This is because video is a powerful piece of content and more effective than text and display advertising, TV, and social media.
b) Everyone Uses It
Apart from the above, you should also know that your competitors are using video marketing and audiences love watching videos. In fact, for online success, you cannot afford to overlook video content. This is because it has become an integral part of social and online conversion in the recent past.
Therefore, if you fail to use video in your marketing, you can be sure that you will miss out on reaching many potential customers as well as large segments of your target audiences. This is irrespective of the size of your company or the industry you operate in.
In fact, studies now show that there are more than 100 million people who watch video over the internet on a daily basis. This is a large pool of potential customers – including but not limited to lawyers, plumbers, teachers, the elderly, teens, youth, men, and women. In the same way, close to 75% of all executives around the globe watch videos related to their work on different business websites a minimum of 1 time every week.
In the same way, video is so ubiquitous that you can be sure that most of your competitors are already using it. This means that when you ignore video marketing, you will inevitably start slipping behind the other individuals and companies in your industry.
c) Achieves Marketing Goals
Last but not least, you should know that you need video to help you achieve your business and marketing objectives. It is the single most important piece of content that you can use to effectively and efficiently reach your marketing goals.
This is because internet users spend an average of 88 percent more time on websites with videos. Additionally, they are more likely to remember the message in the video than if it was posted in another format.
Statistics also show that 46% of the online users who watch video are likely to take some action once they are done viewing the message.
This means that you can use video content on your landing pages to increase conversion, attract more sales, see improvements in your click-through rates, and reduce the subscriber opt-outs you might have been experiencing.
Overall, you can be sure that at the end of the day, you cannot ignore video. However, to ensure your online success, you should do more than create high quality, powerful, and impactful video content – you also need an effective video marketing strategy to ensure that your content is seen by the right audiences who have the means, ability, and willingness to take action on it.